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Which party in a real estate transaction is represented by the real estate agent--the buyer or the seller? Until recently that question was never asked because the answer was always the same. Traditionally all the marketing professionals involved in real estate transactions were legally and ethically obligated to conduct business on behalf of the seller. They may have aided the buyer in certain situations, but their client was the seller. Today that is not necessarily the case.

In a time of increasing specialization, buyers can be represented by a real estate agent who functions solely as a buyer's broker. In this case, the sales professional helps the buyer locate a home, negotiate the price, and is responsible to the buyer only, for an agreed-upon fee or a percentage commission.

In any real estate transaction you have the right to know which party the real estate agent is representing.

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Don Gockel, GRI, Realtor
The Gockel Group at Keller Williams
1401 W. Rancho Vista Blvd.
Palmdale CA
Office: 888-455-1543
Cell: 661-965-0557
Fax: 888-400-7607
email: don@homes-on-the-web.com

AT the Gockel Group we feel that your best interests are served by professional, full time, educated Realtors. We would love the opportunity to earn your business, so call or write us with your real estate needs and let a professional work for you.

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